A Warwick-based home builder has been Highly Commended at the national Housebuilder Awards in London for an initiative launched just a few months previous.
HarperCrewe’s ‘I AM CREWE’ initiative is an industry first sustainable living community, founded from the housebuilder's head office in Leamington Spa. Its launch in Spring 2025 saw the eco-conscious business put its ethos into practice by reimagining the traditional homeowner welcome gift.
Danielle Heard, Sales Director for HarperCrewe said: “We wanted to bridge the gap between buying a sustainable new home and living a truly sustainable lifestyle for our homeowners. In collaboration with our community of B-Corp and forward-thinking partner brands, we put words into action and made eco-conscious living accessible from the moment homeowners move in through our carefully curated welcome gift.
“I AM CREWE is a community umbrella that has allowed us to partner with some brilliant and innovative eco-conscious brands that our homeowners can benefit from. Needless to say, the feedback we have received so far has been fantastic, both from within the housebuilding industry and from our homeowners. We are absolutely thrilled to have been recognised at the first national awards we have entered so soon after the launch.”
A variety of eco innovators have noted the potential of this clever initiative and its ability to connect new homeowners with sustainable choices, choosing to join the I AM CREWE community, display their lifestyle products in HarperCrewe’s showhomes and provide new homeowners with an exclusive discount to their brand.
So far, HarperCrewe has partnered with:
- The Seep Company; creator of recyclable household cleaning tools backed by Dragon Deborah Meaden
- Neat; the non-toxic cleaning solution and subscription service
- Pott Candles; the premium sustainable scent creator
- DuvetHog; a sustainable bedding innovator reimagining plastic bottle repurposing
- COAT Paints; the UK’s first climate-positive paint company
- Click & Grow; an international smart garden provider
- Bird & Blend; the national bio-degradable teabag B-Corp
- Bumboo; a bamboo toilet roll business rewilding the UK
- Moopops; the silicone-free food covers mitigating food waste
HarperCrewe is the founding housebuilder of the HarperCrewe Group, backed by US-based real-estate investor TPG Angelo Gordon and UK-based investor Ridgeback Group. It is committed to exceeding sustainable housebuilding standards in the UK through collaborative innovation and the quality building at its roots. HarperCrewe is set to bring 250 new sustainable homes to developments across the country in 2025, with a projected 500 homes estimated for 2026.
As the I AM CREWE initiative continues to grow, the housebuilder welcomes further collaborations with similarly forward-thinking businesses and urges like-minded people to come forward and be part of the vision.
