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Blooming marvellous: Showhome launch with flowers for mum

Published 15th May 2026
HarperCrewe and Spring and Bloom 820x650
HarperCrewe and Spring and Bloom

One lucky winner will be celebrating their mum (or a mum they love) this Mother’s Day (Sunday 15 March) with not just one posy of flowers, but with a subscription of British home-grown seasonal flowers delivered over the next four consecutive months.

It’s thanks to a partnership between new homes developer HarperCrewe and sustainable florist Stem & Green to mark the launch of the new showhome on 7th March at HarperCrewe’s development of 100 new homes located off Holloway in Pershore.

Danielle Heard, Sales and Marketing Director for HarperCrewe, said: “We’re looking forward to welcoming visitors to view our lovely new three-bedroom Barford house style at Pershore, and making this Mother’s Day a little bit special for one winner and their lovely mum.

“With Spring in the air and Mother’s Day just around the corner, we wanted to do something a little bit different. We love the idea of bringing a splash of seasonal colour to one deserving mum’s home over the coming months.”
The competition is an extension of HarperCrewe’s industry leading I AM CREWE initiative, which was Highly Commended at last year’s prestigious Housebuilder awards.

The developer created the partnership collective to specifically partner with sustainable companies and promote health, wellbeing and sustainable living for residents and staff. To bring this to life, every new HarperCrewe homeowner receives a welcome pack of carefully curated eco-conscious gifts, products and discounts, so they can start to explore a more sustainable lifestyle from the moment they move in.

Complementing this approach, Stem & Green not only champions seasonal, British flowers sustainably grown on its own Hampshire farm, it carefully packages them to reduce unnecessary waste. Each delivery of 15-18 stems in the Posy subscription will change with the seasons, starting with a Spring mix featuring daffodils, ranunculus, anemones and tulips.

Visitors to the development will be able to see The Barford showhome’s exceptional use of space and thoughtful architectural style across three floors, with spacious living areas, large bedrooms and a superior principal suite with en suite, all complemented by well thought out storage spaces, and bathrooms. Residents experience lower running costs through HarperCrewe’s integrated eco-technologies including solar panels, an air source heat pump and an EV charger. 

Danielle adds: “We’ve also partnered with The Deli in Pershore to provide delicious food and refreshments at our launch on Saturday 7th March. Join us to take a tour of The Barford showhome and have a chat with our friendly sales team.”

To find out more about the I AM CREWE initiative and to enter the Mother’s Day Posy competition, follow HarperCrewe and Stem & Green on Instagram between Friday 20th February and midnight on Sunday 8th March, and tell HarperCrewe why your mum (or a mum you love) should win.

*Incentives are plot specific and subject to eligibility criteria. See full terms and conditions at www.harpercrewe.com/terms-and-conditions